Our biggest strength is our unique model of customer acquisition that provides convenience and flexibility to rural consumers for cab booking. Our own IT enabled booking kiosks are more efficient and user friendly than any other cab operators in the Industry. – Dilkhush Kumar, Founder & CEO AryaGo Cab.
Who would have thought a few years ago that booking cab would be so much easier in cities like Darbhanga, Saharsa , Madhepura , Supaul, Purnea and similar rural area which is affected by flood, earthquakes and many natural disasters like that.
Dilkhush Kumar from village Bangaon Saharsa Bihar India, who developed a cab booking platform “AryaGo”, an innovative platform completely dedicated for rural road transport connectivity. AryaGo is the service line of AryaGo Transpotech India Pvt Ltd, A Startup founded in the year 2016 under Startup Bihar, a seed capital support scheme of State Government. The idea was to provide comfort, convenience, safety and affordability to all the commuters travelling from or within far-off villages.
The biggest challenge during implementation in villages includes availability of updated geo-mapped images for app development and vehicle tracking. The company was foremost in providing the kiosk-based booking facility for its customers. It took the decision based on the profiling of customers and their preferred booking methods. When a customer booked a cab using IVR, they did not had access to app-based customer panel and hence they could not avail services such as, location tracking, real time tracking of vehicle. However now the company has invested heavily in the IT sector, the company now has an experienced and professional IT team. AryaGo Cab in collaboration with their IT team built a mobile app which is very easy to use. Now AryaGo Cab is growing rapidly in the rural and urban market of Bihar.
It was a boon for individual taxi owners to provide service under the umbrella of AryaGo brand. They got benefited by the branding done by the taxi aggregator. It resulted in strong awareness and recognition in the district. Company was having strong presence in the local newspapers. AryaGo was never active on television due to budgetary constraints. However, it was much active on radio so as to target the right customer base. Apart from radio, company used its website for awareness building. company was having high visibility on the social media such as twitter, Facebook and Instagram. On the day of its launch, company received 5500 followers on twitter. Its Facebook account is having more than 12000 followers. The media communication campaign was managed by a team of social media experts who regularly launched new campaigns for company promotions. The free drive campaign for family members of martyrs was a hit on social media.
Based on the booking reference, Arogya divide its customers into two segments. One, who book their taxis using offline sources such as call center and business correspondent facilitated IVR facility and other who book using online interface such as website or mobile app. It is so because the processing time is different for both the channels. Customer, who books online were having their system generated unique ID that can be used while booking a taxi. It stored all the personal details such as name, age, address, vehicle preference sand customer history. The online system was much more preferred for the company so as to track the customer usage pattern and accordingly sending the personalized promotional schemes. In offline system, a call center took the booking and transferred the details to the cab available in-route. It does maintain limited customer details if called from their personal mobile number.
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