mTracker

Description of mTracker

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On a daily basis, many organizations/companies send out field teams. For a company or organization that has field teams such as marketing executives, sales executives, project-specific workers, and community workers; reporting is a priority and is crucial for the running of projects / useful undertaking of the assigned activities. For example; FMCG (Fast Moving Consumer Goods) companies send out sales teams to the market to undertake sales activities. These activities include selling goods and services, market activations as well as the collection of market intelligence on competitors.
As field teams are undertaking field activities, at times they are required to control their stock or capture fascinating information in the market. Unfortunately, it is a widespread belief that field teams intentionally delay information or refuse to relay these reports; however, this might or might not be the case with all field teams. Field teams face difficulties in giving feedback as requested.
LiveMarkets seeks to bring visibility to market activities.