Blending, Manufacturing, Bottling and Marketing of own Brand of Indian Made Indian Liquor (IMIL)/ Country Spirit products under Brand name of ROCKS and JAANDAR No.1 in the state of West Bengal. Label Registration of these two Brands stands competed with West Bengal Excise Department.
Blending, Manufacturing, Bottling and Marketing of 60 Degree UP Country Spirit products under Brand names of TARZAN, WONDER and BLACK TARZAN presently owned by K.P Shaw Bottling Private Limited (KPSBPL) in the state of West Bengal under a Memorandum of Understanding (MOU) with KPSBBPL.
Blending, Manufacturing, Bottling and Marketing of 60 Degree UP and 80 Degree UP Country Spirit products under Brand names of HEAVY PUNCH and BLUE BIRD respectively presently owned by Raiganj Beverages (RB) in the state of West Bengal under a MOU with RB.
Processing/ Refining, Packaging and distribution of own Brand of FMCG products under brand name SWADIST GOLD with product range in edible oil viz. Kachchi Ghani Mustard Oil and Soya bean Oil in the state of West Bengal.
BIL rolled out its first owned brand of CS namely Jaandar No.1 on 06.12.2018 with production of 28100 bottles, economically priced at Rs 75/- per 600 ml of CS pet bottle. The brand has received an overwhelming response from the market particularly in South Kolkata. The low cost brand has started to penetrate into the economy segment of the society for whom it is primarily meant for. The major feedback received from the consumers about the product comprise of the following:
Product is Smooth
It has a good taste
There is no throat burning
It gives a low kick with low tempers
Overall attractive Brand
Opening up entry into FMCG segment with Edible Oil can be looked upon as an additional vertical in the company’s line of business. This segment is expected to prove to be a significant contributor to the top line of BIL’s business in the near future.
Along with own brand of country liquor being ROCKS and JAANDAR No.1, the acquisition of FIVE prominent, popular and established CS brands namely- TARZAN, WONDER, BLACK TARZAN, HEAVY PUNCH & BLUE BIRD is expected to be a phenomenal success story in BIL’s business line. With initial overwhelming market response in this segment, BIL is proposed to be catapulted into being one of the recognized players in CS segment in the state of West Bengal in the near future with SEVEN popular brands of CS that are expected to have a robust market presence in West Bengal.
Presently BIL is one of those few Companies which have combined business interests both in CS and Edible Oil.
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