F'inn Unfold

The F’inn UnFold app is an engaging, eye-opening way to dig deeply into consumers’ lives. Layered, directly felt consumer knowledge leads to empathy and connection. Creating products, services, experiences and brands through this lens inspires differentiated solutions.
Made for: developing new ideas, pinpointing what matters to target users, crafting cut-through communication, finding and exploring white spaces, understanding a target audience at a deeper, more intimate level, delving into a specific category, discovering what people do and why, uncovering unmet needs or pain points
Process: Together, we work with our clients to define a tailored approach to address their business need.
• We identify:
• the people we want to know more about;
• what we want to learn;
• our timeline, depending on the natural cadence of the occasion of interest and client deadlines. It can be anywhere from a day to months, with potential to pause, learn & digest and re-engage.
• We find and engage with target consumers – the participants.
If needed, this can be a very niche target, or people living almost anywhere in the world, with translation to native language when / if needed.

Sample participant targets: owners of emerging technologies or particular products, people at a specific lifestage or in the midst of a specific life event, those who are in the market for a specific purchase, owners and users of a client’s / competitors’ products / services, etc.
• F’inn builds out activities designed specifically to achieve the project objectives.

Sample Activities: Storytelling, video interviews, personal photos, direct Q&A, day-in-a-life journal, shop-alongs, what-if scenarios, capturing “in the moment” emotions and actions, in-situ usage, etc.
• The schedule of activities is established, some to be completed on an individual basis, some are group participation, some are on family or personal household level.
• The F’inn team continually moderates the conversation and engages with participants.
We piece together what they have shared, pose questions to build on the uncovered insight and explore unanticipated topics that emerge as part of the process.
• Our clients are able to watch in real time, ask follow-up questions and change directions if they learn something worthy of pursuit.
• Over the duration of a typical engagement, participants will share 100s, maybe even 1000s of personal stories, pictures, videos and other artefacts.
• F’inn consolidates all of these rich life puzzle pieces to provide clear, actionable insights and recommendations.
Sample deliverables and resulting actions:
• We engaged with those facing a challenging life event over a month-long period to fully understand their needs.
Our deliverable was four innovation platforms, each with a strong strategic fit for the client and potential to disrupt the industry. We also created several distinct customer personas to drive product development and marketing efforts. We proposed over 20 new ideas for specific products or services that fit our client’s brand, each tied to a persona.
• We spent over a week with people across multiple countries who had already invested heavily in Smart Home technology to understand their needs, frustrations, future intentions and motivations.
The outcome created the underpinning for this brand’s communication strategy and their overall value proposition, foundational to their expansion into new markets.
• Our client wanted to understand what it means to be a ‘care giver’ and how they could help those in that role.
We delivered a hierarchy of needs for both the care givers and care receivers, from which a series of innovation workshops took place to optimize current developments and create new ideas, realized in launches which hit the market within months.