Worth My Value - Agriculture App

説明 Worth My Value - Agriculture App

Worth my value is an Agri. App (Agriculture App) for creating agriculture VIRTUAL APMC for Farmers/Producers
We felt today Indian farmers are not getting the correct value for their efforts for they put in their land and for their agriculture produce. Even consumers have been forced to buy agriculture products on managed market value fixed by the middle men. We want to provide technology driven solutions to connect the end-to-end market so that both producers and consumers should be benefited.
One report from 2008 claimed that India's population is growing faster than its ability to produce agriculture produce. While other recent studies claim that India can easily feed its growing population, plus produce wheat and rice for global exports. If we can manage the following FIVE Points...
Food staple spoilage/wastage
Improve the infrastructure need of the Farmers/Producers.
Educating the farmers to raise the agriculture productivity in land.
Direct engagement between Farmers/Producers and Consumers.
Bringing the Farmers/Producer's agriculture products in correct platform.
Distress in Agri. Market
Every year about 1 Lac Crore worth of agriculture food is wastage i.e. 40% of food produced in India is wasted before it reaches the consumer because of 70% of the produce sold out in local market
Average monthly income of a farmer in India is less than Rs 4000/-
Migration of young generation of farmers to nearby urban places for alternate livelihoods.
Agricultural marketing still continues to be in a bad shape in rural India. In the absence of sound marketing facilities, the farmers have to depend upon local traders and middlemen for the disposal of their farm produce which is sold at throw-away price.
In most cases, these farmers are forced, under socio-economic conditions, to carry on distress sale of their produce. In most of small villages, the farmers sell their produce to the money lender from whom they usually borrow money.
According to an estimate 85 per cent of wheat and 75 per cent of oil seeds in Uttar Pradesh, 90 per cent of Jute in West Bengal, 70 per cent of oilseeds and 35 per cent of cotton in Punjab is sold by farmers in the village itself. Such a situation arises due to the inability of the poor farmers to wait for long after harvesting their crops.
In order to meet his commitments and pay his debt, the poor farmer is forced to sell the produce at whatever price is offered to him. The Rural Credit Survey Report rightly remarked that the producers in general sell their produce at an unfavourable place and at an unfavourable time and usually they get unfavourable terms.
In the absence of an organized marketing structure, private traders and middlemen dominate the marketing and trading of agriculture produce. The remuneration of the services provided by the middlemen increases the load on the consumer, although the producer does not derive similar benefit. Many market surveys have revealed that middlemen take away about 48 per cent of the price of rice, 52 per cent of the price of ground nuts and 60 per cent of the price of potatoes offered by consumers.